Food Photography is an attractive still-life photography form used to produce food. It is a trade photography specialty whose items are used in commercials, magazines, packaging, menus or cookbooks. Professional food photography includes an art director, a photographer, a food stylist, a stylist of the artist and her assistants in a collaborative effort. For marketing, the appeal or scale of the marketed foods, for particular fast foods, are often–and sometimes controversially, exaggerated.
Long time ago, food shots appeared to be taken and made in a way similar to how people used their food: laid out on the table and shot from an above, that is to say from the eater’s point of view. Stylists arranged the food accordingly to look good from above, with the items set flat on the table and clearly separated.
Earlier, the term ‘ food porn’ was used to describe romantic lighting, shallow angles and more suggestions. In Western photography, the most recent trend is that the food is as simple and clean, natural and low-pressure, often using effects such as selective focusing, inclined plating and close-ups. This is in addition to specialized cuisine patterns, which make the food visually more interesting. The height of plates, for example, is rising and their components are often layered, which is ideal for shots in narrow angles.
The food photography process begins with food and ingredients being purchased. Only the most visually perfect foods are appropriate and several backup or testing products are normally required. This is an extremely time-consuming method to buy food and supplies.
Role of a food stylist in Food Photography
The stylist’s role is to make the finished photograph of food attractive. The time and effort taken by a fine designer for the food is the cause of the variations between how a fine designer presents it and how an house cook or a chef can arrange it carefully and artfully. Visual knowledge is also a prerequisite, as is the comprehension of how to convert from an actual dish to a two-dimensional picture the sense of taste, aroma and attraction.
In addition to knowledge of nutrition and cooking techniques, food designers also have to be resourceful shopkeepers. As creative professionals, they imagine the finished image and style of food accordingly. In reality, food stylists have a history in the domestic economy.