Packaging Photography

Every photographer gives his customers rights to the photos he take. We are living in a digital era where most people share photos on Facebook, Instagram, Pinterest and other social media sites. People would like to share and be proud of their photos, so why not make their pictures?

While there’s a watermark on the photos, every customer uploads free photography ads onto the site! There are a number of ways to provide your customers with photos: on a DVD or flash drive, or via a personalized online gallery. The first two choices are the best, because you can put your flash drive in a box with your name, add a personalized photo album, “thank you” cards and many other nice stuff. It shows you have a reputation for your customers.

In the majority of cases the product is cut off and put on the digital background. It is therefore important to know the actual color of the background to the box.

To prevent flashing looks (in case you shot a bright background and the object will be put on a dark one) or the dark edges, if you shoot at night and the product was placed on white. The color must be matched (or at least close to it as close as possible).

The customer does not always know this, and you must ask about the color of a packaging box. Make sure that the background is clearly detached from the object: a white background must be 2 stops brighter than the object; darker black, so that the object’s edges are clerical. Do not guess where are the edges of package designer.

Typically, a part of the main consumer market utilizing or loving the company provides a lifestyle picture. Such images usually involve much more than just a white image object.

We often have clients who only consider thin, low-resolution images they use in photos, who claim photography for their packaging. Packaging photography should be better than acceptable, and at least 300dpi for printing resolution should be needed. Smaller photos are possible with these bigger pictures, but without compromise, it is hard to make smaller pictures huge–especially those saved only at 72 dpi for web usage. Some pathways and textures generated in post-production software are another bonus when storing the final images, which can be used or modified at a later date.



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